AI landing page auditor · Free beta

AI landing page feedback for B2B SaaS marketers.

Paste a URL. Get a scored teardown of your headline, offer, CTA, pricing, and design in minutes — with a prioritized fix list from your target personas.

A fast, structured first read before you spend on user tests, CRO audits, or another round of Slack feedback. No tracking code, no analytics integration. Just a URL.

  • Scored report in minutes
  • Just paste your URL
  • No setup required

Free while in beta. No credit card required. Reports stay private to your workspace.

Built for how you actually work.

Four steps from URL to actionable feedback.

  1. 01

    Paste your URL

    Any public landing page, product page, or campaign URL, or a design that isn't live yet. No tracking code or analytics access.

  2. 02

    Confirm your audience

    Klar infers your product and target buyer. You check and edit them before any personas are built.

  3. 03

    Personas read it like a buyer

    Five AI-modeled buyers each review your headline, offer, CTA, pricing, and proof, and say what's unclear or missing.

  4. 04

    Get a prioritized fix list

    A score from every persona and a ranked list of what to fix first. Share it as a read-only link or work through it with your team in a shared workspace.

Feedback you can act on before lunch.

Five buyer personas read your page and give you their scores, their objections, and a ranked fix list, without waiting on stakeholder debates, user tests, or Hotjar sessions.

  • A score from every persona

    Each persona judges your headline, value proposition, offer, CTA, pricing clarity, and social proof, then scores how well the page works for them, with the reasons in their own words.

  • Personas modeled on your ICP

    Klar infers your product category and target buyer from the page. You confirm or correct them, and the panel is built from that.

  • A report in minutes

    Paste your URL. No setup, no tagging. A few minutes later you get a score from each persona, what they said, and a prioritized fix list.

  • Just a URL — nothing else needed

    No tracking code, analytics integration, or HubSpot connection. Paste any public URL. The screenshot and report are saved to your workspace so you can compare reviews.

  • Track score across rewrites

    Run the same personas before and after a rewrite and compare the scores review by review. Then confirm the winner with real traffic.

  • A structured framework, not a prompt

    Every review runs the same steps: a diverse five-persona panel, an interview on your page with each, and a summary ranked by how often and how badly an issue hurts.

Why not just ask an AI assistant?

A chatbot gives you one opinion, and it changes with how you phrase the question. Klar gives you several buyers' reactions and keeps the setup fixed, so a change in the result means something.

Five buyers, each interviewed on their own

Klar builds a panel from the audience you confirm, each with a different role and bar for being won over. Each is interviewed separately, so their objections stay distinct and you see which ones they share.

  • The skeptic

  • The budget holder

  • The busy professional

  • The quality seeker

  • The early adopter

  • The same panel every time

    Re-run the same five personas after a rewrite. They score on the same rubric, so a change in score comes from your page, not from how you asked.

  • Every review is kept

    Each review keeps its screenshot, interviews, and fix list, and the History tab charts the score so you can see if a change helped.

  • Every check in one pass

    Persona interviews, a design review, and a check for contradicting claims run on every review, without you asking for each.

  • Finds your other pages

    Klar reads your links and sitemap and suggests other pages on your domain to review next.

Built for teams and clients.

Keep each team's or client's pages apart, decide who can do what, and get reports to the people who need them.

  • A workspace per team or client

    Pages, reports, and credits stay in their workspace. Switch between workspaces from the header.

  • Roles for everyone involved

    Invite people as viewers, members, or admins. Viewers read reports, members run reviews, admins manage people.

  • Pages grouped by domain

    Review pages across several sites and the dashboard groups them by domain. Each page keeps its review history.

  • Read-only share links

    Send a report to someone without an account. See how often it was opened, and revoke the link at any time.

  • Copy as Markdown

    Paste a review's summary and fix list into a doc, a ticket, or a Slack thread.

  • An API for your own tools

    Add pages, start reviews, and read full reports from your own tools over a JSON API.

More than the words on the page.

Every review also checks your design and your claims. When you want to go further, test new copy, compare yourself with competitors, and review pages before they go live.

  • A design review

    Every review also looks at the screenshot: where the eye lands first, whether your main CTA is on the first screen, and how hierarchy, readability and imagery hold up. You get a score and up to 8 issues, each with a concrete fix.

  • Contradictions caught

    Pricing in the hero says one thing and the FAQ another? Every review checks your numbers, prices, terms and timing claims against each other and quotes both sides of any conflict.

  • Message match

    Say where visitors come from and paste the ad, keyword or email they clicked. Personas read it first, then your page, and you see how well the page keeps that promise, with a rewrite of the message that fits.

  • Copy Lab

    Test up to 5 versions of your headline, subline and CTA against the same panel without shipping anything. Write your own or get suggestions, then see which version each persona picks and why.

  • Head-to-head with competitors

    Your panel reads up to 3 competitor pages and says where they'd sign up, why, and what would win them back, with patterns worth borrowing.

  • Review before you launch

    Upload a design as PNG, JPG or PDF, or give Klar access to a password-protected staging page. Fix what the panel finds before real visitors see it.

How the analysis works.

The same three steps on every page, so two reviews of the same page are comparable.

  1. 01

    Read the page

    Klar captures a full-page screenshot and the visible text of your URL, then infers what you sell and who it's for. You review that before anything else runs.

  2. 02

    Interview a modeled panel

    Five buyer personas are generated from your confirmed audience, each with a different role and situation. Each one is interviewed on the screenshot and scores how well the page fits them.

  3. 03

    Rank what to fix

    The objections are grouped into issues, ranked by how many personas raised them and how much they hurt, and turned into fixes. The overall score is the average of the persona scores.

What Klar is for: a fast, repeatable read on your messaging, so you know which objections to fix and what to test next. It supplements interviews, user tests, and A/B tests. It doesn't replace them.

Questions, answered.

Are the personas real people?
No. They are AI-modeled buyers built from your page and the audience you confirm. Their quotes come from simulated interviews, not from customers. Use Klar to find likely objections and decide what to test, then check the big decisions with real buyers.
What does the score mean?
It's the average of the five personas' scores for how well the page works for them. It's a diagnostic for comparing versions of a page, not a forecast of your conversion rate.
What does Klar access?
Only the page at the URL you paste: a screenshot and its visible text. No tracking code, analytics, CRM, or login to your tools. The screenshot and text are sent to our AI model provider to generate the report.
Who can see my reports?
Only members of your workspace. A report is visible to anyone else only if you create a share link, which is read-only and can be revoked at any time.
Can I delete a page and its reports?
Yes. Deleting a page removes its screenshots, reviews, and personas.
Can I review a page before launch?
Yes. Point Klar at a staging page behind a password (the credentials are stored encrypted), or upload a design instead of a URL.
What does it cost?
Klar is free while in beta and doesn't ask for a credit card, so nothing is billed.

Stop guessing. Get a verdict in minutes.

Paste your URL. Klar reviews your headline, offer, CTA, and pricing — and returns a prioritized fix list from your target personas. Free while in beta.

No credit card required. We'll send you a magic link.