For startups
Honest feedback on your landing page before launch day.
Early on you have no traffic to learn from and no budget for user research, and everyone you could ask already likes you. Klar's panel reads your page the way a stranger in your audience would, from the first design to the live page.
Free while in beta. No credit card required.
Example with made-up data.
Founders get feedback from the wrong people
- Friends, investors and other founders are kind, and rarely your buyer.
- You know the product too well to see what the page leaves out.
- Launch day traffic is the worst time to find out the headline doesn't land.
How startups use Klar
- 01
Review the design
Upload the page as a PNG, JPG or PDF before it's built. The panel reviews it like a live page.
- 02
Fix the big objections
The fix list is ranked by how many personas raised each problem and how much it hurt, so you know where to start.
- 03
Iterate on versions
Upload each new version and compare scores in the review history. Earlier reviews keep the version they judged.
- 04
Check the live page
Once it's live, review the URL, and run Copy Lab on the headline before you start paid traffic.
What founders get
A skeptic on the panel
One persona treats every claim as marketing until you show proof, which is where most early pages are thin.
Feedback from a design
No need to build the page first. Review the design, fix it, then build.
Staging pages too
Review a password-protected staging site with basic auth, a header or a cookie, stored encrypted.
A design review included
Where the eye lands first and whether your main CTA is on the first screen, with fixes.
Know the alternatives
See which page your buyers would pick: yours or the tool they use today.
Free while in beta
No credit card needed.
Good to know
- The personas are simulated, not real customers. Use them to fix the obvious problems, then talk to real buyers about the rest.
- The review judges the desktop layout. It doesn't guess about mobile.
Questions, answered.
- We haven't launched yet. Can Klar still help?
- Yes. Upload the design, or point Klar at a staging page behind a password.
- Is this a replacement for talking to customers?
- No. It's a fast first read so the conversations you do have are about the product, not about a confusing headline.
- Who can see my unreleased page?
- Only members of your workspace. Shared links are read-only, hidden from search engines and revocable.
Further reading
- Waitlist landing pages: how to get sign-ups before you launchWhat a pre-launch waitlist page needs: a clear promise, a reason to sign up now, a tiny form and honest proof. Plus what to do after someone joins.
- Preparing your landing page for launch dayLaunch day sends a burst of curious visitors to one page. How to get your landing page ready for a product launch: message, offer, proof, speed and what to check the day before.
- Landing page checklist: 30 checks before you launchA practical landing page checklist for the first screen, copy, proof, pricing, design and the details that break on launch day. Copy it, work through it, ship.
Related features
Pre-launch review
Upload a landing page design as PNG, JPG or PDF, or review a password-protected staging page. Fix what the panel finds before real visitors see it.
Learn morePersona feedback
Five simulated buyers read your landing page, score it on the same rubric and tell you what's missing. Get a ranked fix list in minutes.
Learn moreDesign review
A design review of your landing page screenshot: first glance, CTA placement, hierarchy, readability, layout and imagery, scored with up to 8 fixes.
Learn moreCopy Lab
Test up to 5 versions of your headline, subline and CTA against the same persona panel, and see which version each buyer picks and why. No deploy needed.
Learn more
See your page through your buyers' eyes.
Paste your URL. Five buyer personas read it and tell you what to fix first. Free while in beta.