For marketing teams
One honest read of every landing page, for the whole marketing team.
Product marketers, growth marketers, designers and founders all have a view on the landing page. Klar gives them a shared one: what your buyers would object to, scored the same way every time, in a workspace everyone can read.
Free while in beta. No credit card required.
Example with made-up data.
Landing page decisions stall in review threads
- Every stakeholder reviews the page from their own angle, and the loudest opinion wins.
- Campaign pages launch faster than anyone can user-test them.
- Nobody can say whether last quarter's rewrite actually made the page clearer.
How marketing teams use Klar
- 01
Settle debates with the buyer's view
Run a review and bring the persona quotes to the meeting. The discussion moves from taste to objections.
- 02
Check every campaign page
Paste the ad or email and check that the landing page continues the message, before the budget goes live.
- 03
Test copy without a deploy
Try new headlines in Copy Lab against the same panel, and take only the best to an A/B test.
- 04
Track pages over time
Re-run the same panel after each change and watch the score in the History tab.
What teams get
Everyone in one workspace
Invite stakeholders as viewers to read every report, and the people who ship pages as members.
Every page, by domain
Product, pricing and campaign pages grouped by domain, with suggestions for which page to review next.
Findings where you work
Copy a summary and fix list as Markdown into a doc, a ticket or a Slack thread, or send a read-only link.
Copy and design in one pass
Persona feedback, a design review and a consistency check run on every review.
Questions, answered.
- Who should be a viewer and who a member?
- Viewers read every report. Make anyone who runs reviews, adds pages or uses Copy Lab a member.
- Does Klar replace user research?
- No. It's a fast first read with simulated buyers. Use it to find likely objections and decide what's worth testing with real customers.
- What does it cost?
- Klar is free while in beta and doesn't ask for a credit card.
Further reading
- How to get honest feedback on your landing page: 7 methods comparedColleagues, user tests, five-second tests, analytics, A/B tests, AI chat and simulated buyer personas: what each method tells you, what it costs, and when to use it.
- Message match: how to make your landing page keep the ad's promiseWhat message match is, why paid traffic bounces without it, and a step-by-step way to check every ad, keyword and email against the page it sends people to.
Related features
Workspaces and roles
Keep pages, reports and credits in a workspace per team or client. Invite viewers, members and admins, and group pages by domain.
Learn moreMessage match
Paste the ad, keyword or email that sends visitors to your page. Klar checks whether the landing page keeps its promise, and rewrites the message to fit.
Learn moreCopy Lab
Test up to 5 versions of your headline, subline and CTA against the same persona panel, and see which version each buyer picks and why. No deploy needed.
Learn moreShare links
Send a landing page report to anyone with a read-only link: no account needed. See how often it was opened, and revoke it at any time.
Learn more
See your page through your buyers' eyes.
Paste your URL. Five buyer personas read it and tell you what to fix first. Free while in beta.