Blog
How to get honest feedback on a landing page, and what to do with it.
How to A/B test a landing page with low traffic
Most landing pages don't have the traffic for reliable A/B tests on small changes. Here's how to test anyway: bigger changes, better metrics, longer tests, and faster ways to decide what to test.
Above the fold: what to put on your landing page's first screen
What belongs on the first screen of a landing page, in what order, and how to check it on desktop and mobile. With a template and the mistakes to avoid.
Call to action examples: 30 CTAs that say what happens next
Call to action examples for landing pages, grouped by goal: trials, demos, sign-ups, downloads and purchases. Plus how to write and place a CTA that gets clicked.
How to get honest feedback on your landing page: 7 methods compared
Colleagues, user tests, five-second tests, analytics, A/B tests, AI chat and simulated buyer personas: what each method tells you, what it costs, and when to use it.
How to run a five-second test on your landing page
A step-by-step guide to five-second tests: what they measure, how to set one up, which questions to ask, how many people you need, and how to read the answers.
How to write a value proposition (with a template)
A step-by-step way to write a value proposition for a landing page: who it's for, what it replaces, why it's better, and how to prove it. Template and worked examples included.
Landing page checklist: 30 checks before you launch
A practical landing page checklist for the first screen, copy, proof, pricing, design and the details that break on launch day. Copy it, work through it, ship.
Landing page copywriting frameworks: PAS, AIDA, BAB and when they fail
How to use PAS, AIDA, Before-After-Bridge and the 4 Ps to structure landing page copy, with a short example of each and the mistakes that make framework copy sound generic.
Preparing your landing page for launch day
Launch day sends a burst of curious visitors to one page. How to get your landing page ready for a product launch: message, offer, proof, speed and what to check the day before.
Message match: how to make your landing page keep the ad's promise
What message match is, why paid traffic bounces without it, and a step-by-step way to check every ad, keyword and email against the page it sends people to.
Pricing page best practices: 12 ways to make the decision easier
How to structure a SaaS pricing page so buyers can choose a plan: what to show, how to compare plans, how to handle objections, and the mistakes that cost sign-ups.
Social proof on landing pages: what actually persuades skeptics
Which kinds of social proof work on landing pages, where to put them, and why vague proof backfires. A practical guide for SaaS and B2B pages.
Synthetic users: what AI personas can and can't tell you
An honest guide to synthetic users and AI personas for landing page and product research: where they help, where they mislead, and how to use them with real research.
Waitlist landing pages: how to get sign-ups before you launch
What a pre-launch waitlist page needs: a clear promise, a reason to sign up now, a tiny form and honest proof. Plus what to do after someone joins.
Why your landing page isn't converting: 12 common reasons
The most common reasons landing pages don't convert, from unclear headlines to traffic that doesn't match, with how to spot each one and what to change.