For SaaS companies

Find out why buyers read your SaaS homepage and still don't start a trial.

SaaS buyers compare you with what they use today, look for proof, and check the price before they talk to anyone. Klar's panel reads your homepage, pricing and feature pages the same way, and tells you which of those questions the page leaves open.

Free while in beta. No credit card required.

Example with made-up data.

SaaS pages explain the product, not the switch

  • The homepage describes features, but buyers want to know what it replaces and why it's better.
  • Pricing pages leave out the one number a budget holder needs to say yes.
  • Claims about customers, trials and integrations drift apart as different teams edit different sections.
  • There isn't enough traffic to A/B test every rewrite, so changes ship on opinion.

How SaaS teams use Klar

  1. 01

    Review the homepage

    Confirm who the page is for, and the panel interviews five buyers: from the skeptic who wants proof to the budget holder who wants the price.

  2. 02

    Check your positioning

    See whether the page answers what it is, who it's for, what it replaces and why it's better, with the text that answers each one and a suggested hero.

  3. 03

    Benchmark the alternatives

    Run the same panel on up to 3 competitor pages and see where each persona would sign up, and why.

  4. 04

    Work through the rest of the site

    Klar suggests the pricing, feature and solution pages to review next, from your links and sitemap.

What SaaS teams get

  • A positioning check

    Each of the 4 positioning questions marked answered, partial or missing, with the copy that answers it and a fix.

  • The budget holder's view

    One persona always reads like the person who signs off on the spend, so missing prices and lock-in worries surface.

  • Claims that agree

    Trial lengths, prices, customer counts and integrations checked against each other across the page.

  • Head-to-head with competitors

    Which page each persona would pick, and up to 5 patterns from competitors worth borrowing.

  • Headlines tested before launch

    Put new hero versions in front of the same panel in Copy Lab, and A/B test only the best.

  • Pages to review next

    Pricing, feature and solution pages found from your menu and sitemap, ranked so conversion pages come first.

Good to know

  • The personas are simulated buyers built from the audience you confirm. Check big positioning decisions with real customers.
  • Klar reviews one page at a time. It doesn't yet check that your homepage and pricing page agree with each other.

Questions, answered.

Does it work for B2B and B2C?
Yes. The panel is built from the audience you confirm, so it can be developers, finance leads or consumers. Klar is tuned most for B2B SaaS.
Can I review a logged-in part of the product?
Klar reviews marketing pages. For a page behind a password, such as a staging site, give it basic auth, a header or a cookie.
What does it cost?
Klar is free while in beta and doesn't ask for a credit card.

Further reading

Related features

See your page through your buyers' eyes.

Paste your URL. Five buyer personas read it and tell you what to fix first. Free while in beta.