Persona feedback

Hear what five buyers think of your landing page before you buy the traffic.

Paste a URL and confirm who the page is for. Klar builds a panel of five buyer personas from that audience, interviews each one on a screenshot of your page, and turns their objections into a ranked list of fixes.

Free while in beta. No credit card required.

Example with made-up data.

Feedback from people who already know the product isn't feedback

  • Your team knows what the product does, so they read meaning into the page that isn't there.
  • User tests with real buyers take weeks to recruit and run, so most pages ship without one.
  • Asking a chat assistant gives a different answer every time, and no way to tell whether a rewrite helped.

How a review works

  1. 01

    Confirm the brief

    Klar reads the page and works out what you sell and who it's for. You correct it before anything runs, so the panel matches your real audience.

  2. 02

    Meet the panel

    Five personas are built from that audience, each with a different role, situation and stance: a skeptic, a budget holder, a busy professional, a quality seeker and an early adopter.

  3. 03

    Interviews on the page

    Each persona is interviewed on a full-page screenshot and scores how likely they are to take the next step, on an anchored 0–10 rubric.

  4. 04

    Fixes, ranked

    Objections are grouped into issues and ranked by how many personas raised them and how much they hurt. Each comes with a concrete fix.

What you get

  • One score, explained

    The overall score is the average of the five persona scores, from 0 to 100. Each persona says what moved their score.

  • What to fix first

    A short list ordered by impact, with the persona quotes behind each item, so you can explain the change to anyone.

  • A positioning check

    Whether the page answers what it is, who it's for, what it replaces and why it's better, with a suggested hero rewrite.

  • The same panel next time

    Re-run the same five personas after a rewrite. They score on the same rubric, so a change in score comes from your page, not from how you asked.

  • Every review kept

    Each review keeps its screenshot, interviews and fix list, and the History tab charts the score over time.

  • More checks in the same pass

    A design review and a check for contradicting claims run on every review, without you asking for them.

What persona feedback is and isn't

  • The personas are AI-modeled buyers, not real people. Their quotes come from simulated interviews.
  • The score is a diagnostic for comparing versions of a page, not a forecast of your conversion rate.
  • Use it to find likely objections and decide what to test, then check the big decisions with real buyers.

Questions, answered.

How long does a review take?
A few minutes. You can leave the tab open and get a browser notification when it's done.
Can I change the audience?
Yes. You confirm and edit the brief before the review runs, and you can run a new panel for a different audience at any time.
What does Klar need access to?
Only the page at the URL you paste: a screenshot and its visible text. No tracking code, analytics or login to your tools.

Further reading

Related features

See your page through your buyers' eyes.

Paste your URL. Five buyer personas read it and tell you what to fix first. Free while in beta.