For agencies

Landing page reviews your clients can read, for every client you work with.

Klar gives CRO, web and performance agencies a structured read of any landing page in minutes: what the client's buyers would object to, what to fix first, and a link the client can open without an account. Keep each client in their own workspace and show the score improve after every change.

Free while in beta. No credit card required.

Example with made-up data.

Agency landing page work runs on opinions and screenshots

  • Pitches start with an audit that takes a strategist half a day per prospect.
  • Clients push back on recommendations that sound like your team's taste.
  • Proving that a change helped means waiting weeks for enough traffic.
  • Every client's pages, reports and logins end up mixed together.

How agencies use Klar

  1. 01

    Before the pitch

    Review the prospect's landing page before the first call. Send the share link: they can open it without an account, and the view count tells you whether they read it.

  2. 02

    When you win the client

    Create a workspace for the client, add their pages, and invite their team as viewers so they can read every report without changing anything.

  3. 03

    During the project

    Test new headlines in Copy Lab before you ship them, check that ads and landing pages match, and benchmark the client against up to 3 competitors.

  4. 04

    At the monthly report

    Re-run the same persona panel after each change. The History tab charts the score, and the fix list shows what's left. Paste it into your report as Markdown.

What agencies get

  • A workspace per client

    Pages, reports and credits stay in each client's workspace. Switch between clients from the header.

  • Roles for your team and theirs

    Your strategists as members or admins, the client's team as viewers. Permissions are enforced by the database.

  • Reports clients can open

    Read-only share links with view counts, revocable at any time. No account needed to read.

  • Recommendations with a source

    Every fix comes with the persona quotes behind it, so it reads as the buyer's objection, not your preference.

  • Competitor benchmarks

    Show the client which page their buyers would pick, and what to borrow from competitors.

  • Ad-to-page checks

    Paste the ad or keyword and check that the landing page keeps its promise, before the client's budget is spent.

  • Reviews before launch

    Review designs and password-protected staging pages, so problems are fixed before the client sees the build.

  • An API for your reporting

    Start reviews and pull full reports into your own dashboards and client reports.

What's not there yet

  • Shared reports carry Klar's name. White-label reports with your agency's brand are planned.
  • Client folders inside a workspace and an activity log are planned, not built.
  • The personas are simulated buyers. Present the findings as hypotheses to test, not as research with real customers.

Questions, answered.

How do I keep clients apart?
Create one workspace per client. Pages, reviews, share links and credits never cross between workspaces, and a client invited to their workspace sees only that one.
Can clients see reports without an account?
Yes. Send a share link. It's read-only, hidden from search engines, and you can revoke it at any time.
Can my team share credits?
Credits belong to the workspace, and every member of it spends from the same pool.
What does it cost?
Klar is free while in beta and doesn't ask for a credit card.

Further reading

Related features

See your page through your buyers' eyes.

Paste your URL. Five buyer personas read it and tell you what to fix first. Free while in beta.