Head-to-head

Find out which landing page your buyers would pick: yours or a competitor's.

Your panel reads up to 3 competitor pages with the same interview it used on yours, then each persona picks where they'd sign up. You see why, what would win them back, and the patterns worth borrowing.

Free while in beta. No credit card required.

Example with made-up data.

Competitor reviews are usually a screenshot collage

  • Competitive analysis lists features side by side, but buyers compare pages, not feature tables.
  • It's hard to tell whether your page is different or just saying the same thing in other words.
  • Nobody asks the buyer which page they'd actually choose.

How it works

  1. 01

    Add competitors

    Paste 1 to 3 competitor URLs, or let Klar suggest real alternatives from your brief and what the personas said they use today.

  2. 02

    Same panel, same interview

    Each persona is interviewed on every competitor page exactly as they were on yours.

  3. 03

    Each persona picks

    With their notes on every page side by side, each persona picks where they'd sign up and says why.

What you get

  • A scoreboard

    Every page against every persona: their score and their pick.

  • Positioning side by side

    Whether your page is differentiated, overlapping or behind on what it is, who it's for, what it replaces and why it's better.

  • Steal this

    Up to 5 patterns from competitor pages worth borrowing, each one copyable as a task.

Questions, answered.

What does a comparison cost?
One credit per persona per competitor page, the same as a review of your own page.
Do competitors find out?
No. Klar only reads their public page, the same way a visitor would.

Related features

See your page through your buyers' eyes.

Paste your URL. Five buyer personas read it and tell you what to fix first. Free while in beta.